{"id":17165,"date":"2025-01-15T20:02:34","date_gmt":"2025-01-15T11:02:34","guid":{"rendered":"https:\/\/84office.jp\/?p=17165"},"modified":"2025-01-15T20:02:35","modified_gmt":"2025-01-15T11:02:35","slug":"ga4-mail-click-tracking","status":"publish","type":"post","link":"https:\/\/84office.jp\/en\/ga4-mail-click-tracking\/","title":{"rendered":"How to Track Email Link Click-Through Rates with Google Analytics"},"content":{"rendered":"
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Have you ever wanted an easy and cost-effective way to check click-through rates for your newsletters or survey emails?<\/p>\n\n\n\n

Knowing which links are clicked and how often can help improve your content and enhance targeting accuracy for future campaigns.<\/p>\n\n\n\n

In this article, we\u2019ll show you how to measure email link click-through rates using Google Analytics.<\/p>\n\n\n\n

While there are many tools available for tracking email click-through rates, Google Analytics allows you to access this data for free.<\/p>\n\n\n\n

How to Measure Click-Through Rates with Google Analytics<\/h2>\n\n\n\n
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  1. Create links using the Campaign URL Builder<\/strong><\/strong><\/li>\n\n\n\n
  2. Embed the links in your email<\/strong><\/strong><\/li>\n\n\n\n
  3. Check click-through rates in Google Analytics<\/strong><\/strong><\/li>\n<\/ol>\n\n\n\n

    With Google Analytics, you can track how many times links in your email are clicked.<\/p>\n\n\n\n

    To do this, use Google\u2019s Campaign URL Builder<\/strong> to add UTM parameters (special codes for tracking user behavior) to your links. Then, embed these links into your email.<\/p>\n\n\n\n

    When users click on the links, the information is sent to Google Analytics, allowing you to monitor click-through rates effectively.<\/p>\n\n\n\n

    Steps<\/h2>\n\n\n\n

    Create Links Using the Campaign URL Builder<\/h3>\n\n\n\n

    To track click-through rates, start by creating links using Google\u2019s Campaign URL Builder<\/strong>.<\/p>\n\n\n\n

    \n
    STEP<\/span><\/div>
    Access the Campaign URL Builder<\/div>
    \n
    \"\"<\/a><\/figure>\n<\/div>\n\n\n

    Go to the Google Campaign URL Builder<\/a> website.<\/p>\n<\/div><\/div>\n\n\n\n

    STEP<\/span><\/div>
    Set Parameters<\/strong><\/div>
    \n

    Add the following UTM parameters<\/strong> to the link you want to track:<\/p>\n\n\n\n

    \n
    Website URL<\/strong><\/dt>\n\n\n\n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n